Gamability Testing

Usability and playability evaluations have considerable validity and provide useful data for the game development process. User testing is the benchmark of any playability evaluation, since a designer can never predict user behavior. Heuristics are very useful for creating highly usable and playable game design. When we observe a player’s behavior, we obtain the specific knowledge necessary to resolve any design problems. As a result, player immersion and challenge, and increased player enjoyment are guaranteed.

Although player enjoyment is central to computer games, there is currently no accepted model of player enjoyment in games. Player enjoyment is the single most important goal for computer games. If a player does not enjoy the game, they will not play the game and therefore it will not sell. Many factors will reduce the player enjoyment and hence reduce the market penetration of the game.

There are many heuristics in the literature, based on elements such as the game interface, mechanics, gameplay, and narrative. These and others have been integrated into a validated model that can be used to design, evaluate, and understand enjoyment in games, as well as test the playability and instructional design of the game.

We call it “Gamability Testing”.

Using our model, we can predict the market success of any video game or even software product. We analyze the player behavior through various methodologies and techniques. This can be done at any stage throughout the development process, from initial storyboard designs through to beta or even finished products. We can also advise on changes to a game for the second release within a series.

  Success Factor Estimation
  Player Experience Testing
  Target Market Optimization
   Gameflow Improvement
   Eye-Tracking Analysis
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